Evaluation Research
All government-led campaigns are subject to formal evaluation.
Independent evaluation research has been conducted following each phase of activity to assess the impact of the campaign against the campaign objectives.
Evaluation of 2017 campaign activity
Health Star Rating System: Campaign Evaluation Report - 2017 (PDF 661 KB)
Health Star Rating System: Campaign Evaluation Report – 2017 (Word 1799 KB)
Evaluation of 2016 campaign activity
Health Star Rating System: Campaign Evaluation Report – 2016 (Word 2007 KB)
Health Star Rating System: Campaign Evaluation Report – 2016 (PDF 662 KB)
Evaluation of 2015 campaign activity
Health Star Rating System: Campaign Evaluation Report – 2016 (Word 1109 KB)
Health Star Rating System: Campaign Evaluation Report – 2016 (PDF 778 KB)
Developmental Research
Developmental research with consumers was undertaken in two parts, a qualitative stage and quantitative stage. This provided insights into current understanding and the likely impact of the proposed system and provided guidance on development and implementation.
Reports for both of the stages are available to view.
FoPL Quantitative Research Report (Word 5697 KB)
FoPLQuantitative Research Report (PDF 1736 KB)
FoPL Qualitative Research Report (Word 248 KB)
FoPL Qualitative Research Report (PDF 936 KB)
Further consumer research was then undertaken to measure the factors that drive decision making and the likely impact of the Health Star Rating system on consumer purchasing behaviour. The report for this research is available to view.
