All government-led campaigns are subject to formal evaluation.
Independent evaluation research has been conducted following each phase of activity to assess the impact of the campaign against the campaign objectives.
Evaluation of 2017 campaign activity
Evaluation of 2016 campaign activity
Evaluation of 2015 campaign activity
Developmental research with consumers was undertaken in two parts, a qualitative stage and quantitative stage. This provided insights into current understanding and the likely impact of the proposed system and provided guidance on development and implementation.
Reports for both of the stages are available to view.
Further consumer research was then undertaken to measure the factors that drive decision making and the likely impact of the Health Star Rating system on consumer purchasing behaviour. The report for this research is available to view.