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The Health Star Rating campaign supports the implementation of the Health Star Rating system through activities designed to inform consumers and encourage industry participation.

The campaign launched in 2014 with online advertising. A second phase of the campaign was delivered in July-September 2015, and a third phase occurred in April-May 2016.

Objectives

Primary objectives of the campaign are to:

  • Raise awareness of the Health Star Rating system’s implementation.
  • Develop an understanding of how to read the Health Star Rating labels.
  • Prompt consideration of nutrition, and the Health Star Rating system as part of purchasing behavior.
  • Develop consumer confidence in the Health Star Rating system as an independent, informative and easy to use nutritional guide.

Campaign materials

Health Star Rating campaign advertising material.

Print advertisements

Out-of-home advertisements

Online

Make a healthier choice at-a-glance. Cereal box displays the Health Star Rating.
Health Star Ratings are starting to appear...
…on the front of many packaged foods.
The Health Star Rating. The more stars the healthier.
Visit the website to find out more. The Health Star Rating. A joint Australian, state and territory governments initiative in partnership with industry.
Healthstarrating.gov.au. Authorised by the Australian Government, Capital Hill, Canberra.

Video

Video transcript

(A woman shopping in a supermarket compares two boxes of cereal displaying the Health Star Rating. Stars on packs soon.)

Voiceover: "Next time you’re out shopping, be sure to look for the Health Star Rating on the front of packaged foods."

"The more stars you see, the healthier. Simple."

To find out more, visit the Health Star Rating website. A joint Australian, State and Territory governments initiative in partnership with industry, public health and consumer groups.

Authorised by the Australian Government, Capital Hill, Canberra. Spoken by J Chapman.